Search Engine Optimization For Law Firms

How to write for search engines

Go to Google and do a search for “how to write for search engines” and you will read a lot of conflicting advice. Many articles will tell you to focus on things like keyword phrase repetition, keyword density, and the like. A few of the articles will inform you this strategy works ok with MSN and to some degree on Yahoo, but that it is almost a worthless strategy for Google.

Then again, many of the successful bloggers will advise you not to even think about search engines. They feel the key to a successful website is found in writing content interesting enough to get others to link to it in the first place. In other words, if you please the end user the search engines won’t be able to ignore you.

Search Engine Optimization For Lawyers Advice

My opinion is take a little bit of all of the advice. For instance, one of the problems with law firms focusing too heavily on keyword phrase density is the result of sounding like a lousy writer. As a lawyer, you want people to be impressed with your writing. So what is the use of a number one ranking on MSN if your website text turns off the potential client?

Here are a few middle of the road SEO Tips that might prove useful:

Pay some attention to the page title:

You cannot ignore your page title. However, I would not start the title with a keyword. My advice, is to use a filler word prior to the keyword. For example instead of titling this article search engine friendly writing I have titled this article writing for result the search engine friendly way.

Mix up your keyword usage in terms of proximity and stemming:

It helps to use different suffixes on your keyword phrase like er, ing, etc. It is also useful to change the order of your keyword phrase. However, never use a keyword phrase in a location or in a way that sounds unnatural.

Write naturally. Develop on-target content. Utilize relevant blog posts.

What does your client want to read? What information can you provide that will be actually be helpful for a reader? Many of these answers depend on your firm’s area of practice. If you specialize in intellectual property a blog discussing IP issues may be extremely helpful in generating qualified traffic to your site. Consider drafting articles that address common questions one may have who is considering registering a copyright or filing for a trademark. If your articles are very informative others will link to them and eventually your site will both rank well and convert well!

Tags: Blog Promotion for Lawyers, SEO //