Viral marketing for lawyers 101
For the past week or two I have been wrestling with the following question: Can a law firm take advantage of viral marketing? From the start, I have known the answer has to be yes, but putting my finger on how exactly a firm could do it has been tough. I am still not exactly sure I have the perfect formula as to how your firm advertising can “go viral” but I am definitely getting on the right track.
A good friend of mine, Mat Siltala, has a great viral mind. Ok, that sounds dirty… he has a knack for all things viral… that still sounds wrong… the guy has had a lot of success with viral marketing! Because of that success, I have done my best to pay attention to his general strategies and two techniques really stand out:
1. Super headlines
2. Memorable visuals
With that in mind here are a few sample headlines with the accompanying visual stimuli 
for a few rather “fun” advertising campaigns - or at least a nice blog post!
Read how a few UK teenagers re-defined the legal term “assumption of the risk”
Workmen’s Compensation Lawyers would like to thank “Terry Tate Office Linebacker” for helping to keep us in practice
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