SEO Trust - The Intangible Factor
First of all, let me apologize for my lack of postings over the last 3 weeks. I do have a few half-way decent excuses:
1. We just completed a big move into a new house.
2. My Dell laptop crashed on me, which has severely limited my flexibilityin terms of when and where I can write these posts.
3. Business has been extremely busy, which is of course completely welcome.
With that said, let me complete a post that I started weeks ago - 50% Content +50 % Trust = 100% SEO Results
Trust - This can be a frustrating topic to try and research. Basically no SEO is going to give away his or her “secret sauce.” Some may say they will, but when it comes down to it that would be like the Bush Beans Bros. really giving away their secret recipe. Just not going to happen.
I am constantly amazed at how tight-lipped top notch SEOs are to others in the industry. In fact, it literally took years for two of my best friends (both top notch SEOs) to treat me like they knew me when I would try and talk SEO with them.
So… what I am saying here is that in my opinion it takes two things to get top rankings: 1 part Content + 1 part Trust. The good news for all you lawyers is that you are already content specialists. Creating a website with lots of unique, valuable, and relevant content will be a very completable task.
The other news (good or bad depending on how you look at it) is that to achieve Trust you will have to do one of two things: 1) really dig into SEO by researching, reading, ane EXPERIMENTING, or 2) hire a proven legal SEO expert.
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