http://www.seoforlawfirms.com Where Legal Expertise Meets Internet Expertise Sat, 10 May 2008 05:45:37 +0000 http://backend.userland.com/rss092 en Many of you may be aware of web analytics companies like Omniture, and many of you may be scared off by the ticket price. That is, until I tell you about a much lower-cost yet extremely high value analytics program available through www.haveamint.com. I have to admit I absolutely love this Mint ... http://www.seoforlawfirms.com/web-analytics/ First of all, let me apologize for my lack of postings over the last 3 weeks.  I do have a few half-way decent excuses: 1. We just completed a big move into a new house. 2. My Dell laptop crashed on me, which has severely limited my flexibilityin terms of when and ... http://www.seoforlawfirms.com/seo-trust-the-intangible-factor/ During a recent conversation with a well-known SEO the comment "SEO results are the product of two simple things: 50% content and 50% trust" was made. Well put. I love when people take otherwise intimidating subject matters and dissect them into a formula or philosophy that would ... http://www.seoforlawfirms.com/50-content-50-trust-100-search-results/ For the past week or two I have been wrestling with the following question: Can a law firm take advantage of viral marketing? From the start, I have known the answer has to be yes, but putting my finger on how exactly a firm could do it has been tough. ... http://www.seoforlawfirms.com/viral-marketing-for-lawyers-101/ How to write for search engines Go to Google and do a search for "how to write for search engines" and you will read a lot of conflicting advice. Many articles will tell you to focus on things like keyword phrase repetition, keyword density, and the like. ... http://www.seoforlawfirms.com/writing-for-results-the-search-engine-friendly-way/ Your firm's Google ranking is much more than a tool to gain more traffic. In fact, I think it is impossible to separate a company's advertising strategy from it's credibility. To test my hypothesis I recently completed a small survey of fifty people ages eighteen to thirty designed ... http://www.seoforlawfirms.com/top-rankings-firm-credibility/ This blog post is a result of a recent conversation with a friend who owns 13 mattress stores in a major U.S. city. My friend has only recently started to use the Internet to drive foot traffic to his local brick and mortar stores. During our conversation, he mentioned being ... http://www.seoforlawfirms.com/how-did-my-conversation-with-a-mattress-liquidator-turn-into-priceless-internet-marketing-advice-for-lawyers/ Ladies and Gentlemen these are the facts: 1. 75% of American households use the Internet.* 2. In August of 2007, 61 billion "searches" were conducted worldwide.** 3. In first place among the engines was Google accounting for 37.1 billion of the 61 billion searches. Second place went to Yahoo with 8.5 billion. ... http://www.seoforlawfirms.com/75-of-american-households-use-the-internet-to-search-for-keywords-like-personal-injury-lawyer-in-phoenix-which-keywords-should-you-be-targeting/ Let's be honest, many (if not most) law firms are run by people with very little Internet experience. In fact, as a first year legal intern I noticed that only 50% of the 'old timers' at our office used email. Many of them did not even have a ... http://www.seoforlawfirms.com/the-top-3-internet-marketing-mistakes-made-by-law-firms/