Search Engine Optimization For Law Firms

Internet usage facts your law firm can not afford to ignore

Posted on March 28th, 2008 by dave

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Ladies and Gentlemen these are the facts:

1. 75% of American households use the Internet.*
2. In August of 2007, 61 billion “searches” were conducted worldwide.**
3. In first place among the engines was Google accounting for 37.1 billion of the 61 billion searches. Second place went to Yahoo with 8.5 billion. 3rd went to Baidu, which clocked up 3.25 billion. And in fourth, was Microsoft’s Live Search at 2.1 billion.**
4. In August of 2007, 206.3 million Americans “searched” the Internet an average of of 77.4 searches each!**

There are literally millions of searches by people looking for legal assistance each month in this country!

What “search terms” are they using? How can you find out? And, how do you avoid spending time and money on keywords that will not lead to paying customers? (For the answer to this last question you have to read my next blog post on mattress liquidators!)

-Discovering your target market’s keyword usage behavior-

There are many excellent tools on the Internet for researching keywords. My top free recommendation is the SEO Book keyword suggestion tool. Most importantly, this tool will allow you to discover rough estimates for the total search volume of specified keywords for Google, Yahoo, and MSN.

The tool’s ability to link to price estimates (for PPC) of the specified keyword for Google Adwords is also quite helpful.

*According to information found on LexisNexis

**According to a study by Comscore

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