50% Content + 50% Trust = 100% Search Results
During a recent conversation with a well-known SEO the comment “SEO results are the product of two simple things: 50% content and 50% trust” was made. Well put. I love when people take otherwise intimidating subject matters and dissect them into a formula or philosophy that would put just about anyone at ease.
Is there a “search result hungry” law firm out there that is not just a little bit excited about this formula?
Let’s analyze that formula a little bit.
50% Content Explained
The “content” being referred to is the content of your website and the content you submit in the form of press, i.e. pages, articles, blog posts, etc. The good news here is that as a rule, lawyers are content machines. All of you have suffered through legal writing classes, law review journals, not to mention a countless number of briefs, motions, and pleadings. Therefore you should have A LOT of good information at your disposal. Further, there are law interns working in your office that could be asked to provide articles on certain legal topics relative to your practice.
Every lawyer and every law firm should feel 100% confident in being able to product the quantity and quality of content needed to rank well on the search engines.
The key becomes to write on topics related to your site which by nature should be related to your areas of practice.
Tips on writing:
1. Write for your reader. The content should be informative, entertaining, and impressive.
2. Utilize keywords and phrases that you would like to get traffic for within the content.
Monday I will post on TRUST.
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