Your firm’s Google ranking is much more than a tool to gain more traffic. In fact, I think it is impossible to separate a company’s advertising strategy from it’s credibility. To test my hypothesis I recently completed a small survey of fifty people ages eighteen to thirty designed to determine whether fairly savvy […]
This blog post is a result of a recent conversation with a friend who owns 13 mattress stores in a major U.S. city. My friend has only recently started to use the Internet to drive foot traffic to his local brick and mortar stores. During our conversation, he mentioned being afraid of wasting money with […]
Ladies and Gentlemen these are the facts:
1. 75% of American households use the Internet.*
2. In August of 2007, 61 billion “searches” were conducted worldwide.**
3. In first place among the engines was Google accounting for 37.1 billion of the 61 billion searches. Second place went to Yahoo with 8.5 billion. 3rd went to Baidu, which […]
Let’s be honest, many (if not most) law firms are run by people with very little Internet experience. In fact, as a first year legal intern I noticed that only 50% of the ‘old timers’ at our office used email. Many of them did not even have a computer in their office!
This post […]